Catherine Isaiah

Founder - Black Girl Magic Naturals

Catherine Isaiah is a South Sudanese entrepreneur based in Uganda and the founder of Black Girl Magic Naturals, a business dedicated to producing organic hair and skincare products that empower African women to embrace their heritage. Inspired by her admiration for natural African hair and aware of the harmful effects of chemicals and synthetic products, Catherine launched Black Girl Magic Naturals to provide chemical-free, plant-based alternatives that help African women maintain their natural hair health. Since its inception in 2021, the business has inspired thousands of women across Africa and globally to embrace their natural beauty, boosting confidence and self-esteem through quality products and an engaging social media presence.

Through Black Girl Magic Naturals, Catherine is not only fostering cultural pride but also empowering young African women by offering training programs in entrepreneurship and encouraging them to launch their own ventures. The business currently employs nine people from both refugee and host communities, contributing to economic development in her area. With a substantial social media following—150,000 followers on Facebook, 112,000 on TikTok, and over 4,000 YouTube subscribers—Black Girl Magic Naturals has become a platform for raising awareness on the importance of preserving African heritage. The company exports to over 10 countries, including Canada, the U.S., Australia, Norway, Dubai, and Germany.

Supported by seed funding and training from organizations like African Youth Action Network, the Stanford Entrepreneurship Program, NSSF Hi-Innovators, Jobtech, and more, Catherine is focused on expanding the positive impact of Black Girl Magic Naturals. Her goal is to continue empowering African women to celebrate their heritage while promoting entrepreneurship and economic growth across the continent, creating job opportunities and fostering cultural pride in her community.