In 2017, Didier Maliki was studying chemistry in Kinshasa, with a future that looked pre-written: graduate, fight for one of Congo’s scarce government jobs and a hope for stability. Yet, the confines of a traditional career path did not align with his aspirations. “I want to be a millionaire. I want to be a billionaire one day. I want to build a billion dollar company.” he declares with unwavering conviction. “I wanted to be my own boss. I wanted to create something for young people here in Africa because I believe in Africa. I believe that if we invest in Africa, we have everything here to build.”
Maliki had his first taste of entrepreneurship as a network marketer in Kinshasa. However, in 2021, conflict forced Maliki to flee his homeland. In search of safety, he settled in Uganda’s Kyaka 2 refugee settlement, where time moved like molasses as he was waiting for resettlement. Still burning with an entrepreneurial desire, he began teaching French to refugees prepping for Canadian scholarships and baby classes for a meagre $20 a month. Despite the meager income, Maliki’s resolve remained unshaken, fueled by his belief that “what you can dream, you can achieve.”
In 2023, Maliki moved to Kampala where he faced similar challenges including language barriers, and competition for jobs. His work in the refugee camp had ignited a fire that pushed him to co-found Stand for Talents to showcase the work of refugee artists, tailors, and musicians. He was just determined to create opportunities not just for himself but for others like him.
By organizing events and providing a platform for visibility, the initiative equipped over 100 young people, transforming their passions into viable livelihoods. From budding artists to aspiring entrepreneurs, Stand for Talents offered a stage for refugees to shine, challenging stereotypes and fostering pride within their communities.
With a bold vision to create more than 10,000 job opportunities by 2030 and establishing Ubu Change as a leader in social commerce in East Africa, Maliki’s initiatives are not just about hustle but about rewriting refugee narratives. “People think we’re helpless, but we have skills. We just need platforms.” Maliki’s initiatives have already left a significant mark. Stand for Talents has nurtured the talents of hundreds, enabling many to start small businesses or pursue careers in the arts.
Green Space Recycling Impact has fostered environmental stewardship while providing training and jobs. Ubu Change is revolutionizing how refugee-made products reach global markets, creating a sustainable economic ecosystem
Maliki’s journey is more than a personal triumph; it is a call to action. “I believe that by investing in our youth and providing them with the right opportunities, we can build a brighter future for Africa,” he says. By challenging stereotypes and creating tangible opportunities, Maliki is reshaping the narrative around refugees, demonstrating that with determination and support, anyone can achieve greatness. As he continues to expand his enterprises, Didier Maliki is not only changing lives but also inspiring a generation to dream big and act boldly. His message to displaced youth? “Start small. Grow big. Africa is yours to build.” And if anyone doubts him, they haven’t seen what he’s done with $20 and a dream.
