From Book Drives to Nourishing Communities: Esther Kitumaini (Cohort 2)
The Amahoro Fellowship has been instrumental in transforming one fellow’s entrepreneurial journey from literacy advocacy to addressing a critical health need for mothers and children in Uganda. This case study highlights how the fellowship’s financial support and mentorship resulted in a bold transition that is creating lasting impact.
When selected for the Amahoro Fellowship in 2025, Esther Kitumaini arrived with plans focused on book drives and literacy through her Book Drive Store venture. However, the intensive orientation in Kigali sparked a pivotal realization – her true passion lay in supporting maternal and child health during the crucial first 1,000 days of life, when brain development is most critical.
She is now gearing up to ensure sustainability of the business by focusing on
- Official business registration.
- Certification from the Uganda National Bureau of Standards.
- Creating sustainable supply chains with refugee farmers to source ingredients like millet, amaranth, pumpkins, and soya.
Esther leveraged her participation in the fellowship to set up Wise Baby Porridge in the following ways:
The fellow strategically allocated 35% of her stipend specifically to launch this new venture.
The fellowship funding provided the financial safety net needed to leave a stable job and fully commit to entrepreneurship.
From October through November, the stipend enabled
comprehensive market research, professional consultations with pediatricians and nutritionists, and product development.