Transforming Menstrual Health Gaps into Livelihood Opportunities: Tracy Yekaghe (MenstrualDemy)
Tracy Yekaghe, Founder and CEO of MenstrualDemy, is leading a women-centered enterprise in Nigeria that addresses period poverty and youth unemployment simultaneously by transforming menstrual health challenges into sustainable livelihood opportunities. Through an integrated model combining menstrual education, practical skills training, and enterprise development, MenstrualDemy equips women and young people with the tools needed for rapid economic self-reliance. In a context where 50–70% of young women lack practical and technical skills required for stable income, MenstrualDemy delivers an intensive 8-day Menstrual Business School focused on “speed to self-reliance.” Participants acquire hands-on skills in producing reusable menstrual pads, period underwear, and herbal menstrual and menopause teas, alongside foundational business knowledge. By Q4, the initiative had trained over 200 women, enabling immediate engagement in income generating activities.
To ensure sustainability beyond training, MenstrualDemy has established a women-led production and distribution ecosystem, integrating graduates into a 30+ member distributor network and offtaking products at commission to guarantee market access. The enterprise currently supports monthly production of approximately 500 units and maintains a 70% customer retention rate, reflecting strong market acceptance. In addition, the venture has created 10 direct jobs across operations and coordination. Financial sustainability is driven through three complementary revenue streams: participant training fees, product offtake commissions, and direct sales of menstrual and menopause tea products. By the end of Q4, MenstrualDemy projected USD 40,000–55,200 in targeted revenue, demonstrating early commercial viability. Strategic private-sector partnerships have further expanded reach, including implementation of WASH-related programming across six Nigerian states.
Looking ahead, MenstrualDemy aims to evolve into a self sustaining Menstrual Education, Entrepreneurship, and Job Placement Hub, with near-term plans to onboard resellers, roll out a subscription model, and scale support to the first 5,000 women. Through targeted investment and a market-driven approach, MenstrualDemy exemplifies how menstrual health interventions can be leveraged as engines for economic inclusion, job creation, and long-term resilience, demonstrating the Fellowship’s role in enabling scalable, women-led solutions that convert persistent social challenges into sustainable livelihood opportunities.